On January 18, 2018, Camera 3 resumed operations under the name 3Below Theaters & Lounge to serve as home to stage, screen, and comedy events for the entire community.
The 3Below renovations were designed by architect Kip Coleman, 3Below’s creative team (led by Scott Evan Guggenheim and Shannon Guggenheim, Co-Creative Directors) and General Contractor Tom Anthony, of AR Construction, in collaboration with Jack NyBlom of Camera 3 Entertainment and Kathleen Powell of Cinequest. Renovation funds were provided by the City of San Jose on behalf of Cinequest, as well as family and friends of Guggenheim Entertainment and ComedySportz San Jose.
Prior to 2017, Camera 3, under the direction of Jack NyBlom, served its downtown neighbors as an important institution in the local film community making vital contributions to the cultural life of San Jose. Camera 3 was routinely voted the area's best theater by readers of The Metro and the San Jose Mercury News. Mr. NyBlom is currently at the helm of the renovation of Pruneyard Cinemas, scheduled to re-open in 2017 as another quality entertainment destination.